Brand Development and Marketing Specialist - Promise Care NJ

Promise Care is seeking a dynamic and creative Brand Development and Marketing Specialist to enhance our market presence and build a strong, consistent brand identity. This role will drive efforts to increase brand recognition through online platforms, targeted advertising, and community engagement. The ideal candidate is a strategic thinker with a proven ability to manage digital marketing campaigns, create compelling content, and foster engagement across multiple channels.

Brand Development and Marketing Specialist Key Responsibilities:

• Brand Strategy and Development:
• Develop and implement strategies to increase brand awareness and market presence in alignment with Promise Care’s mission and values.
• Ensure brand consistency across all platforms, materials, and communications.
• Social Media Management:
• Create and execute a social media calendar for platforms including LinkedIn, Instagram, and Facebook.
• Develop engaging posts highlighting company achievements, employee stories, patient testimonials, and educational content.
• Monitor and report on social media performance metrics, ensuring growth and engagement goals are met.
• Content Creation and Marketing:
• Design, write, and distribute a monthly newsletter targeting patients, employees, and stakeholders.
• Produce visually appealing and informative marketing materials, such as brochures, presentations, and digital ads.
• Collaborate with clinical and administrative teams to generate authentic and impactful content.
• Digital Advertising:
• Plan and manage Instagram and LinkedIn targeted ad campaigns, optimizing for reach, engagement, and conversion.
• Track and analyze campaign performance to refine strategies and achieve ROI goals.
• Community and Market Engagement:
• Represent Promise Care at local events, conferences, and online forums to strengthen community ties and brand visibility.
• Identify and pursue partnerships and sponsorship opportunities that align with brand goals.
• Analytics and Reporting:
• Utilize analytics tools to measure the success of marketing initiatives and provide actionable insights.
• Prepare regular reports on key performance indicators (KPIs) to share with leadership.

Brand Development and Marketing Specialist Skills and Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3+ years of experience in digital marketing, brand management, or a related role.
• Proven expertise in managing social media platforms and advertising campaigns.
• Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) and email marketing platforms.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills.
• Highly organized and able to manage multiple projects simultaneously.
• Experience in healthcare or a related industry.
• Knowledge of SEO and content marketing best practices.
• Familiarity with CRM tools and marketing automation platforms.

Brand Development and Marketing Specialist Benefits:

• Competitive salary and benefits package.
• Opportunity to shape the brand identity of a growing healthcare organization.
• Supportive and collaborative work environment.