Associate Director - Cross Channel Content and Strategy - NYU Langone

NYU Langone Health is a world-class, patient-centered, integrated academic medical center, known for its excellence in clinical care, research, and education. It comprises more than 200 locations throughout the New York area, including five inpatient locations, a children's hospital, three emergency rooms and a level 1 trauma center. Also part of NYU Langone Health is the Laura and Isaac Perlmutter Cancer Center, a National Cancer Institute designated comprehensive cancer center, and NYU Grossman School of Medicine, which since 1841 has trained thousands of physicians and scientists who have helped to shape the course of medical history. At NYU Langone Health, equity, diversity, and inclusion are fundamental values. We strive to be a place where our exceptionally talented faculty, staff, and students of all identities can thrive. We embrace diversity, inclusion, and individual skills, ideas, and knowledge. For more information, go tonyulangone.org, and interact with us onLinkedIn,Glassdoor,Indeed,Facebook,Twitter,YouTubeandInstagram.

Position Summary:
We have an exciting opportunity to join our team as a Associate Director - Cross Channel Content and Strategy.

We have an exciting opportunity to join our team as an Associate Director - Cross Channel Content and Editorial Strategist. NYU Langone Health is seeking an innovative and creative Associate Director to oversee editorial planning and day to day management of editorial content planning and content development across physician and patient audiences across our owned platforms. The ideal candidate will be an expert in digital content creation who can establish a strategic vision that leverages data audience insights and emerging technologies and best practices to support key business priorities and drive the future competitiveness of these critical marketing and communications channels. Reporting directly to the Director Cross Channel Content Strategy this role will collaborate with cross functional leaders over other marketing communications and advertising areas to craft integrated campaigns that promote NYULHs brand and storytelling both consistently and effectively

Job Responsibilities:

Content Strategy:

• Assist in development of content strategy for assigned audiences and platforms to enhance content creation distribution and optimization in a way that amplifies reach and impact; work closely with the Director of Cross Channel Content Strategy to strategize and expand presence
• Contribute to content campaign planning and support development of the institution s content strategy agenda identifying and embedding emerging trends to establish NYULH as a content leader for assigned platforms
• Define and incorporate audience insights and analytics to inform content strategy better meet audience needs and improve the audience experience
• Drive brand awareness engagement and business growth through compelling storytelling across online
• Ensure a consistent and impactful content experience across all assigned platforms and tools
• Develop and drive content creation for physician and patient facing audiences based on business needs/requirements

Content Development and Execution:

• Develop and maintain an editorial content calendar for assigned platforms ensuring timely and relevant content updates
• Manage internal and external agency partners for content development
• Ensure consistent editorial use of NYU Langone brand voice across properties
• Evaluate key metrics against key performance indicators KPIs to drive data driven enhancements to content strategies
• Monitor and improve audience engagement
• Manage and execute content across Physician Focus and NewsHub websites leveraging audience insights metrics and business needs

Collaboration and Leadership:

• Partner with Content Strategy Lead and internal partners and peers to ensure content release schedules are aligned when required across all channels to reinforce consistent messaging and audience experience
• Foster collaboration with internal and external stakeholders including world renowned physicians researchers and subject matter experts to identify opportunities for new and curated content that meets the needs of various target audiences
• Partner with Brand Standards and Governance Lead to ensure all content aligns with NYULH brand guidelines

Operational Excellence:

• Efficiently and effectively execute goals and priorities while adhering to organizational standards for delivering excellent work
• Leverage tracking tools to measure and define success compared to other institutions in specialty areas

Minimum Qualifications:

• 10 years of experience in content strategy writing experience website platform management storytelling and communications for large organizations
• 4 years of editorial management experience leading effective content teams
• Proven track record of developing and executing successful content strategies across platforms
• Strong understanding of website content management systems digital experience platforms and other platform technologies
• Strong understanding of SEO best practices and tools
• Passion for storytelling content creation and audience engagements
• Excellent verbal and written communications and collaboration skills with a demonstrated track record of effective stakeholder management
• Ability to understand and learn from data driven insights
• Proficiency in leveraging tools and platforms to improve content creation distribution and performance tracking
• Continuous learner with a passion for understanding new technologies e g AI Analytical mindset guiding decision making
• Bachelor s degree in marketing communications or related field

Preferred Qualifications:

• Marketing experience in healthcare industry Experience in the healthcare industry particularly within academic medicine demonstrating familiarity with medical terminology and the unique content needs of the sector

Qualified candidates must be able to effectively communicate with all levels of the organization.

NYU Langone Health provides its staff with far more than just a place to work. Rather, we are an institution you can be proud of, an institution where you'll feel good about devoting your time and your talents.

NYU Langone Health is an equal opportunity and affirmative action employer committed to diversity and inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration without regard to race, color, gender, gender identity or expression, sex, sexual orientation, transgender status, gender dysphoria, national origin, age, religion, disability, military and veteran status, marital or parental status, citizenship status, genetic information or any other factor which cannot lawfully be used as a basis for an employment decision. We require applications to be completed online.
If you wish to view NYU Langone Health's EEO policies, please click here. Please click here to view the Federal "EEO is the law" poster or visit https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm for more information.

NYU Langone Health provides a salary range to comply with the New York state Law on Salary Transparency in Job Advertisements. The salary range for the role is $117,107.95 - $195,179.92 Annually. Actual salaries depend on a variety of factors, including experience, specialty, education, and hospital need. The salary range or contractual rate listed does not include bonuses/incentive, differential pay or other forms of compensation or benefits.

To view the Pay Transparency Notice, please click here