Associate Brand Manager, Hair Care - Kenvue Brands LLC

Kenvue is currently recruiting for:

Associate Brand Manager, Haircare

Who we are

At Kenvue , we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic brands - including Neutrogena, Aveeno, Tylenol, Listerine, Johnson's and BAND-AID® Brand Adhesive Bandages that you already know and love. Science is our passion; care is our talent. Our global team is made up of ~ 22,000 diverse and brilliant people, passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact the life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours.

Role reports to: US Brand Manager

Location: Skillman, NJ ( Kenvue's corporate headquarters is currently located in Skillman NJ, but is scheduled to move to Summit, NJ in or around early 2025 .)

Travel : 10%

Pay: 92,000- 149,500

ROGAINE® develops, manufactures and markets hair regrowth products and other hair care products for men and women and is the #1 dermatologist recommended brand for hair regrowth. The product line includes men's minoxidil foam and liquid solution, women's minoxidil foam and solution, and a men's thickening shampoo/conditioner.

Can you imagine building and launching the next marketing campaign or developing the next product launch campaign to grow the ROGAINE® brand? Do you have a passion for marketing? Do you want to work on iconic, beloved brands that consumers rely on and trust? Do you want to join a high-caliber team? If so, a career with Kenvue might be the perfect fit for you.

What you will do

Associate Brand Manager, Hair Care role will be responsible for supporting the business and marketing performance of ROGAINE® in the US including

• Supporting and executing the Go-to-Market Business Strategy and 3 Year Operating Plan, driven by consumer category insights, and operating plan goals
• Bringing the Brand's voice and consumer-first thinking to critical workstreams including developing and executing an organic social strategy across owned channels
• Leveraging insights and data to support Go-to-Market launch plans for new product innovations in the US market, including executing paid media assets, digital shelf, retail activations, healthcare professional strategy, and consumer promotions
• Collaborating with cross-functional teams that may include Customer Strategy, Market Research, R&D, Media, and Finance to develop and manage marketing objectives, goals and strategies
• Building and effectively influencing business activities and projects, including gaining alignment from key partners and decision-makers
• Collaborating with key partners and agencies to deliver accelerated conversion and marketing performance optimization, particularly in ecommerce landscape, via real-time digital performance assessment and in-market adjustments
• Contributing to a high-performance environment with a culture of collaboration and innovation
• Managing existing portfolio digital shelf strategy and assets
• Owning and managing a budget

Required Qualifications:

• A minimum of a BA/BS degree
• A minimum of 2-3 years of marketing, sales, or related experience
• CPG experience
• Ability to understand a consumer target and position a brand/project and manage projects
• Strong analytical capacity
• This position requires approximately 5% domestic travel

• Masters in business or marketing preferred
• Previous hair care, personal care or beauty experience
• Digital marketing experience
• Financial acumen, with experience managing a budget
• Experience with building strategic marketing plans, setting KPI's and analytical assessment of performance data-driven optimization
• Awareness of beauty landscape, category consumer engagement and social media trends
• Successful track-record working with agency partners
• Track record in effective communication, ultimately driving business results

• Annual base salary for new hires in this position ranges from $92,000.00 to $149,500.00.This takes into account a number of factors including work location, the candidate's skills, experience, education level & other job-related factors.
• Competitive Total Rewards Package*
• Paid Company Holidays, Paid Vacation, Volunteer Time & More!
• Learning & Development Opportunities
• Employee Resource Groups
• This list could vary based on location/region

*Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other legally protected characteristic, and will not be discriminated against on the basis of disability.

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