Analyst, Influencer Marketing from INSPYR Solutions

The Senior Analyst, Influencer Marketing, will lead the development and execution of on-property, inbound, and opportunistic Influencer Marketing programs. You will coordinate a multitude of influencer activities, including assessing influencer requests, leading property activations, crafting best-in-class strategies for stakeholders to activate influencers, developing creator relationships, and bringing new and exciting creator partnerships to life. You will also assist in executing campaigns across a portfolio of brands and contribute cultural innovation to marketing efforts.

This role requires expertise in the influencer and creator space, a strong understanding of pop culture, and the ability to identify, activate, and nurture influencers and creators. You will consult cross-organizationally on influencer marketing strategies, guiding stakeholders to achieve their objectives and conceptualizing new ideas for activations. Additionally, you will work with various influencer tools and agencies to develop briefs, assess talent, build reports, and provide consistent learnings and best practices.

Position Responsibilities:

• Serve as the key point of contact for inbound influencer marketing requests, assessing creator alignment with brands, managing communication, tracking activations, and streamlining future processes.
• Identify and evaluate new opportunities to activate creators by staying updated on social trends, emerging talents, and cultural moments.
• Build and maintain relationships with key and emerging talent, creating a roster across relevant verticals.
• Educate corporate and hotel-level teams on optimizing influencer campaigns through best practices, playbooks, and toolkits.
• Collaborate with external stakeholders (influencers, creators, talent) and internal teams (Social, Properties, Paid, Brand Marketing, Communications, etc.) to create impactful influencer campaigns.
• Support influencer outreach through tools, agencies, and properties, aligning talent needs with business objectives.
• Manage inbound influencer marketing activities, including measurement, benchmark establishment, and reporting.
• Oversee logistical needs for influencer programs, including booking accommodations, travel, and payment.
• Assist with influencer gifting initiatives, ensuring FTC-compliant messaging.
• Develop creative strategies and presentations for key stakeholders, demonstrating a deep understanding of brand audiences and recommending aligned creators.

Required Qualifications and Skills:

• Ability to evaluate talent based on brand fit and alignment.
• Experience in influencer or talent management.
• Passion for digital and social media channels.
• Proven track record in maintaining and leading relationships with influencers, agents, and publicists.
• Strong collaboration skills and ability to build partnerships in a matrixed environment.
• Creative problem-solving skills with a focus on delivering innovative ideas.
• High attention to detail and a commitment to excellence.
• Integrity, flexibility, and initiative in all work.

Minimum Qualifications:

• 1-3 years of professional experience, preferably in social or digital media.
• Direct experience in influencer space or related campaign development.
• Campaign management and execution experience.
• Experience working with internal and external partners and agencies.
• Management experience preferred.
• Willingness to travel (<10%) and work outside business hours as needed.

Preferred Qualifications:

• Bachelor’s Degree (BA/BS).
• Familiarity with social media management, social listening, and analytics tools (e.g., Sprinklr, Khoros, Sprout, Brandwatch).

• Comprehensive medical benefits
• Competitive pay
• 401(k) retirement plan
• ...and much more!