Amazon Advertising Manager - reCommerce
Deerfield Beach, FL 33441
About the Job
About Recom
Are you driven by data, passionate about producing results, committed to curiosity and collaboration? Are you ready to level up your career with one of the fastest growing companies in the US? Are you transparent, trustworthy, someone others would describe as a nice person, a good egg?
If so, Recom may be the next step you have been looking for.
At Recom, we strive for excellence in everything we do, and we are committed to helping our employees develop and advance their skills. As the top company in one of the most relevant industries in the world, we offer an exciting opportunity for you to grow your career.
Recom (www.recom.co) is the premier Amazon brand agency worldwide, and one of the fastest-growing companies in the United States. Our comprehensive solution enables global businesses to optimize their presence and to maximize their sales on the world's top e-commerce marketplace.
We cultivate a culture of pushing boundaries to redefine expectations. We are committed to delivering exceptional e-commerce experiences. Our skilled designers, copywriters, data analysts, marketers, attorneys, developers, and logistics specialists collaborate to drive our clients' growth, both on and off Amazon.
Our amazing team has driven continued success, reflected in our recognition by the Inc. 500's Fastest Growing list for three consecutive years, ranking as high as #64. Recom is backed by Topspin Consumer Partners (www.topspincp.com), a private equity firm based in New York.
Role Description
Reporting to the Director of Advertising, as an AmazonAdvertisingManager your role will center on work that is fast-paced and autonomous, set within a supportive team structure. The goals are to develop andmaintain effective paid search and DSP campaigns for our clients on Amazon and to continuallyoptimize them through testing, keyword analysis, and bidding strategy. If you have an analytical mindset, ability to learn and drive to succeed, you will thrive in our organization!
The ideal candidate will have a minimum of 2 years of Amazon Ads experience and a deep understanding of Amazon advertising best practicesas well as on-platform advertising strategy. As an Amazon Ads Manager, you will be responsible forcreating, managingand optimizing advertising campaigns on Amazon to drive traffic, increase sales, and maximize return on investment.
Key Responsibilities:
- On-platform activation and optimization of Amazon paid search campaigns
- Create, manage, and optimize Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display ads
- Develop and execute strategies to optimize campaigns to drive traffic, increase sales, and maximize return on investment
- Conduct keyword research and develop targeting strategies to reach the right audience
- Analyze campaign performance data and provide insights and recommendations to improve campaign performance
- Monitor and adjust bids, budgets, and targeting settings to ensure campaigns are meeting performance goals
- Collaborate with cross-functional teams, including content, creative, and partner management teams, to develop and implement effective advertising strategies
- Stay up-to-date with the latest Amazon advertising trends and best practices to ensure campaigns are leveraging the latest features and opportunities
- Research, create, categorize and refine keyword lists to create a comprehensive pay-per-click campaign on Amazon
- Implement successful bidding strategies and effective keyword management
- Analyze and assess campaign performance; revise and optimize as necessary
- Leverage learnings to help guide and inform DSP/Programmatic advertising strategies
Minimum Qualifications:
- Bachelor"s degree in marketing, advertising, or a related field; if not, substantial experience in digital marketing within ecommerce/Amazon/Google is required
- 2+ years in-platform management of Amazon Ads
- Experience managing Ads across multiple products and a deep understanding of digital advertising best practices
- Use of Bid Management tools- SA360, Skai, xMars, Pacvue, Perpetua, etc.
- Experience with Amazon Advertising Console and other Amazon advertising tools
- Strong analytical skills and the ability to use data to drive decisions and optimize campaigns
- Deep understanding of Amazon advertising best practices, including campaign structure, keyword research, targeting strategies, and bid management
- Experience working with Amazon Seller Central, Vender Central, eBay, Walmart, or similar e-commerce platforms
- Detail oriented with the ability to collaborate with others while also managing multiple projects simultaneously
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