ABX Channel Campaign Manager - Vaco

Position Title: ABX Channel Campaign Manager - Fully Remote!
Location: Remote
Job Overview:
As the ABX Manager, you will lead the design and implementation of strategic marketing programs aimed at engaging target accounts and advisor market segments. Your efforts will drive personalized, impactful experiences that foster revenue growth through engaging prospect journeys. Collaborating with cross-functional teams, you'll create campaigns that connect with high-value accounts, ensuring alignment with business objectives.
Key Responsibilities:

• Define the total addressable market (TAM) and ideal customer profile (ICP) to guide ABX strategies and key performance indicators (KPIs) that align with organizational goals.
• Conduct in-depth research on target accounts and market segments to understand their challenges, preferences, and needs, crafting value propositions that resonate.
• Partner with content creators and designers to develop tailored messaging and content that aligns with target segments and value propositions.
• Produce compelling marketing assets such as emails, presentations, case studies, and other materials to support campaigns.
• Plan and execute multi-channel marketing campaigns that reach target accounts through various touchpoints, including email, social media, OTT, and direct mail.
• Oversee campaign execution and logistics to ensure seamless delivery and effectiveness.
• Leverage marketing automation and CRM tools to track campaign performance, making data-driven adjustments to improve results.
• Gather insights and feedback from sales teams to refine future ABX strategies and optimize collaboration.
  

Qualifications and Skills:
Required Skills:

• Proven experience in B2B marketing, with a minimum of 5 years focused on account-based marketing or ABX.
• Proficiency in marketing automation tools (e.g., Marketo), ABM platforms (e.g., 6Sense), CRM systems (e.g., Salesforce), and Microsoft Office Suite.
• Strong analytical abilities to interpret data and generate actionable insights.
• Excellent communication and collaboration skills to influence stakeholders and work effectively across departments.
• Strategic thinker with creativity and a passion for delivering personalized customer experiences.
  

Preferred Skills:

• Experience in the wealth management industry or with a broker-dealer.
• Familiarity with sales enablement tools like Salesloft or Outreach.
  

Education and Experience:

• Bachelor's degree in Marketing, Communications, or a related field.
• At least 5 years of professional experience in B2B marketing, specializing in account-based marketing or ABX.